FSSAI

New Delhi (Rajeev Sharma): In a move aimed at protecting consumers from potentially misleading product claims, the Food Safety and Standards Authority of India (FSSAI) has instructed all state and union territory food safety commissioners, along with central licensing bodies, to enforce a ban on the use of the term “ORS” in food and drink product branding. The food safety regulator has made it clear that no food business operator is permitted to use "ORS"—whether by itself or combined with any prefix, suffix, or trademark element—in the naming or marketing of food items. The use of this term, typically associated…