16
Jul
Key Findings: Rural India's Protection Quotient rises to 16, up from 12 in IPQ 5.0 - but urban-rural gap stands at 32 points Life insurance ownership remains significantly lower, despite awareness gains Rural women lag rural men in all protection indices - Protection Quotient at 14 vs. 17 West leads rural protection index; East lowest with just 2% ownership in Savings Plan 43% believe life insurance benefits only the family, not the individual Digital usage surges - financial transactions double; 88% use mobile for social media Axis Max Life Insurance Limited. ("Axis Max Life" / "Company"), formerly known as Max…
